Elizabeth "Beth" Carroll

Herding Cats, Solving Problems, and Buttoning Up the Details

I am a highly-detailed, adaptable, quick-learning non-profit professional with broad experience & a vast set of creative skills. I specialize in finding consensus-driven solutions to complex problems by listening closely for areas of overlap & opportunities for collaborative partnership. I am a loyal, team player that thrives in a fast-paced environment.

  • Project Management
  • Technology Expertise
  • Design & Creative
  • Communication
  • Strategic Planning
  • Budget Management
  • Project Scheduling
  • Team Building & Supervision
  • Consultant Management

Education

Bachelors in Landscape Architecture, Texas A&M University                                           2001 – 2006, GPA 3.71 / 4.0

  • Graduated Magna Cum Laude, 1st in Class
  • 2006 Recipient of ASLA Student Honor Award
  • 2005 Chair for Aggie Workshop
  • 2005 “Who’s Who” Among Students in American Universities and Colleges
  • 2005 Department Head Award
  • 2003 Distinguished Student Honor Roll for the College of Architecture
  • 2002-2006 Tau Sigma Delta Architectural Honors Society

Career Experience

Manager, Austin Outside (AO), Austin, TX | 03/2020 – Current

AO’s mission is to champion outdoor places for all throughout Greater Austin. We’re a coalition of non-profits and businesses who believe in the power of our collective impact.

  • Advocate and recruit membership advocacy for Prop B: Safe Mobility for All & the Healthy Streets Program.
  • Create processes and systems for operations of the coalition.
  • Build, write copy, and launch websites and social media accounts for Coalition (austinoutside.org) and Proposition B (safemobilityforall.org). Maintain website updates.
  • Recruit diverse membership for coalition building; lead strategic planning to increase Justice, Equity, Diversity, Inclusion (JEDI) within organization and membership.
  • Contribute to organizational identity and maintain brand consistency.

Project Director, The Trail Foundation (TTF), Austin, TX | 09/2010 – 08/2019

In the heart of Austin, TX is the Ann and Roy Butler Hike-and-Bike Trail at Lady Bird Lake. With more than 4.4 million visits a year, the 10-mile trail is Austin’s most recognized and popular recreational area. For many citizens and visitors, it represents the best Austin has to offer: outdoor recreation; a scenic, natural environment; and a diverse, vibrant mix of people. TTF is the non-profit organization dedicated to protecting, connecting, and enhancing this 200+ acre space for the benefit of all.

  • Served on the senior leadership team as an active participant in making decisions affecting the future of TTF.
  • Led strategic project planning to ensure initiatives and projects aligned with vision and mission of the organization.
  • Created and managed $2+ million annual project budget. Evaluated monthly financials for accuracy. Participated in annual budget setting and end of year financial review.
  • Shifted project pacing from ‘one-at-a-time’, to managing and prioritizing 10+ projects simultaneously.
  • Developed and maintained critical City of Austin departmental relationships.
  • Collaborated and grew relationships with community partners to leverage additional resources to achieve over-lapping goals.
  • Built and stewarded sustainable project processes to ensure efficiency of implementation.
  • Wrote, managed, distributed, scheduled RFQ processes.
  • Identified appropriate consultants, vendors and contractors, negotiated their contracts, and managed the project team to reach project completion.
  • Spearheaded Project Committee comprised of Board Members and volunteers, who help direct project prioritization, implementation processes, and vision for future projects.
  • Performed media interviews to be the face of the Foundation for all things project related.
  • Spoke publicly at conferences, panels, and more to expand the reach of the Foundation’s vision.
  • Supported development team by presenting projects to potential donors & creating project copy to support grant-writing & donor development.
  • Hired and managed part-time and full-time employees to expand project implementation.
  • Worked with national partners to co-host a variety of events for invited professionals from around the country. National partners included: Central Park Conservancy Institute for Urban Parks: Urban Practitioner Roundtable Spring 2019, Urban Land Institute National Technical Assistance Panel August 2019.
  • Feature Profile: Meet the Women Protecting the Butler Trail: atxwoman.com/meet-women-protecting-butler-trail

Project & Creative Director, The Trail Foundation (TTF), Austin, TX | 09/2010 – 12/2018

In addition to the activities listed above for Project Director, as Creative Director, I performed these further duties: marketing, IT, communications (traditional and new media), graphic design, brand identity, web and more.

  • Contributed to organizational identity and maintain brand consistency in all marketing and communications. Launch 15th-anniversary brand identity.
  • Created, visioned and designed all marketing materials, internal, external, digital and print for events, mailers, website, social media, newsletters, fundraising; graphics and copy.
  • Developed & executed strategies on messaging, content, design, and production of marketing and fund solicitation materials (digital, print, social media, video and web) to highlight the work of TTF, our partners, stakeholders and donors.
  • Designed, built, coded, wrote copy, structure and implemented new website (TheTrailFoundation.org). Maintained major project website updates.
  • Built and launched shared drive for organization.
  • Selected and implemented software. Trained staff in all software.
  • Managed existing social media platforms (Facebook and Twitter). Launched Instagram presence.
  • Managed the production of all marketing materials.
  • Provided marketing and social media photography.
  • Implemented new CRM tool and integrated with website.
  • Moved all newsletter communications to MailChimp. Implemented best practices. Redesigned newsletter to match brand identity.
  • Managed all volunteer events, from groups of 10 to groups of 100.

Landscape Designer, LEED AP, TBG Partners, Austin, TX | 05/2006 – 06/2009

Over 100 visionary minds, reshaping raw space into livable places across the country and abroad. A critical combination of 30-year industry veterans paired with dynamic, young talent, collectively composing, calculating, and anticipating the tendencies of living systems.

  • Designed landscape plans from concept to construction with a focus on native plants to meet project sustainability and maintenance goals.
  • Created accurate construction documents and design details in AutoCAD demonstrating understanding of the relationship of design and constructability.
  • Created hand and computer renderings to communicate landscape design concepts to clients and partners.
  • Managed and created project presentations to ensure design concepts and goals were easily understood.
  • Worked collaboratively with other disciplines to achieve project goals.
  • Prepared detailed cost estimates at each phase of design to ensure budget goals were achieved.
  • Worked under supervision of a project manager or senior-level team member.

Technical Proficiencies

Adobe Suite ● HTML/CSS ● Mailchimp ● WordPress ● CRM

Social Media Marketing ● cPanel ● Google Suite & Admin ● Microsoft Suite ● CAD ● GIS

Volunteering

Dressember, Team Leader and Top Fundraiser, dressember.org | 2014 – Present

The Dressember campaign creates life-saving grants for 12 organizations in the United States and around the world who are on the frontlines battling modern slavery, all by wearing dresses and ties for the whole month of December. Dressember’s vision is a world without slavery where all people are free to live vibrant, autonomous lives.

  • Top fundraiser and team leader for Dress Well, Do Good, dresswelldogood.com
    • 2019 top advocate with over $21,400 raised; raised over $40k total since 2014
    • Starting in 2015, led international team Dress Well, Do Good to raise $165,500+

Austin Book Club, Founder & Facilitator, austinbookclub.com | 2008 – Present

  • The Austin Book Club gathers together women across Central Austin to foster strong community and stimulating conversation through the discussion of a variety of books.

Magnolia Montessori for All, Parent Design Committee Member, magnolia.montessoriforall.org | 2015-2016

  • A volunteer team of design professions and parents of students that attend Magnolia Montessori for all, we advised the school leadership in the selection of an architect team to design the innovative Montessori campus in east Austin.

Continuing Education

Dare to Lead™ Trained | Issued 10/2019

Beyond Diversity™ training conducted by Courageous Conversations, Pacific Educational Group | 2019

IAP2: Planning For Effective Public Participation | 2019

Leading Collaboration: Design and Facilitate Meetings that Get Results  | 2019

City Parks Alliance, Greater and Greener Urban Parks Conference | 2017, 2019

Central Park Conservancy, Institute for Urban Parks | 2018

Leadership Austin, Emerge Graduate | 2017 – 2018